Communications Strategist

Community Engagement, VP External Relations, University of British Columbia
Feb 2022 – Present

Located within UBC’s External Relations portfolio, the Office of Community Engagement empowers communities across the province to partner with UBC students, faculty, and staff on joint initiatives. Our work supports and amplifies reciprocal community-university projects that advance equity, diversity, and inclusion, Indigenous engagement and reconciliation, health innovation and community wellbeing, and sustainability and climate action.

• Developed and implemented a new communications strategy, ensuring alignment with the university’s institutional priorities
• Initiate and execute communications plans that increase diverse, ongoing, and positive participation in their programs, events, and opportunities
• Manage all aspects of their communications channels (website, email, and social media), including content, analysis, maintenance, and development
• Create, curate, and collaborate with others to produce and share content that engages internal and external audiences and inspires principled community-university engagement

Photographer & Videographer

Freelance, MannCity Digital Media
Nov 2015 – Present

Featured by the Daily Hive in “9 Talented Portrait Photographers to Follow on Instagram in Vancouver.“

• Specialize in portrait and event photography
• Specialize in video interviews and content for social media

Digital Marketing Specialist

Faculty of Arts, University of British Columbia
Jun 2019 – Feb 2022

The Faculty of Arts is UBC’s largest faculty consisting of 25 departments, institutes and schools and over 15,000 students.

• Led results-driven digital marketing strategies that enhanced the profile of Arts, built engagement with internal and external audiences, and supported the strategic priorities of the faculty and its 25+ departments, schools, and institutes
• Managed all aspects of the faculty’s social media channels (Instagram, Twitter, Facebook, YouTube) and led their annual social media calendar
• Created, curated, and collaborated with others to produce content for social media channels, email newsletter campaigns, websites, digital signage, and other channels.
• Led digital analytics and developed reports and dashboards that were shared with our team, leadership, and stakeholders

Communications and Events Coordinator

Department of Asian Studies, University of British Columbia
Sep 2012 – May 2019

UBC’s Department of Asian Studies is one of the top programs of its kind in North America and a leading institute in Canada-Asia relations.

• Developed and executed the department’s annual communications plan and content strategies for web, social, and email marketing
• Organized, budgeted, and promoted events with attendances ranging from 150 – 500 people
• Produced digital and physical content that showcased the impact of the department’s research, achievements, and scholar, student, and alumni activities
• Managed three employees (communications assistant, events assistant, digital media assistant)

VP Communications, Asia Pacific Youth Council

Asia Pacific Foundation of Canada
Mar 2016 – Mar 2017

• Designed and implemented annual communication plan and promotional strategies for events
• Produced and delivered a report of activities to the Asia Pacific Foundation and its board of directors